We have nominee number 2 – the ridiculous Apache ad with the faux wildlife documentary feel. This is a goodie. I can just hear the creative team making the pitch : “Let’s have lots of cars painted like zebras, being pursued by a guy on a bike in the middle of a vaguely African jungle. We can have a self-conscious narrator do a pretentious, lame voiceover so that it will look like a pathetic attempt at creating a wildlife documentary atmosphere. And we can end with a random babe and the biker giving each other hot looks. That’ll KILL ‘em.”
A great representation of all the characteristic features – stupidity, wastefulness, lameness – of classic Indian bike advertising. Well done, agency bizarros. You suck galactic.
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